CMS Website builds
WordPress, Drupal, HubSpot and more
For most of our clients, the website represents the digital front door—it’s where branding, messaging, and business identity come together. We build and support robust WordPress and Drupal websites that serve both informational and marketing purposes. These sites often outline the core services or SaaS offering and act as the initial user touchpoint. Their CMS’ may also include lead capture, landing pages, blog content, integrations with CRM tools, and lightweight applications designed to guide visitors into deeper engagement.
Case Studies:
Case Study: Drupal for ECPL
Client Overview :: https://eclearningil.org
Early Childhood Professional Learning (ECPL) provides high-quality professional development resources and training for Illinois-based early childhood educators. Funded by the Illinois State Board of Education, ECPL offers online learning modules, registration for live events, and a comprehensive resource hub tailored to educators working with young children and families.
The Challenge
- Update and maintain the ECPL Drupal site to serve as a centralized hub for professional development, events, and educational resources.
- Ensure easy access to learning modules, downloadable materials, and calendar-based training registration.
- Enable the internal team to manage dynamic, content-rich sections like events, courses, and resource libraries.
- Prioritize accessibility and compliance with education-sector standards.
Our Solution
- Maintain a robust and highly structured site on Drupal, enabling ECPL to manage complex content relationships with ease.
- Integrated an interactive calendar system with dynamic filtering for events by location, format, and topic.
- Designed the site for educators with varying levels of tech experience, balancing usability with deep content functionality.
- Created modular templates for resource uploads, learning modules, and educator tools to ensure consistency.
Results
- Delivered a professional-grade educational platform tailored to state-funded requirements and educator needs.
- Enabled ECPL to scale their offerings statewide with tools to manage registration, materials, and updates in-house.
- Boosted site usage by offering a user-friendly experience that encourages self-service access to high-quality PD resources.
- Strengthened ECPL’s reputation as a leader in Illinois’ early childhood education landscape.
Case Study: ARB Corporation WordPress
Client Overview :: https://www.arb.com
ARB (American Research Bureau) is a global leader in forensic genealogy and heir location services. With over 80 years of experience, ARB works closely with legal professionals and estate administrators to locate rightful heirs and connect them to unclaimed or undistributed inheritances. Their mission is rooted in trust, discretion, and accuracy.
The Challenge
- Redesign and modernize arb.com to reflect ARB’s professionalism and authority in the legal and probate space.
- Improve clarity of services for attorneys, administrators, and potential heirs.
- Build trust through a user experience that emphasized credibility and confidentiality.
- Empower ARB’s team to update site content and publish case examples without developer assistance.
Our Solution
- Developed a custom WordPress website tailored for a high-trust, professional services audience.
- Created a sleek, minimal design emphasizing ARB’s decades of experience and legal partnerships.
- Built flexible page templates for service areas, case studies, and legal FAQs.
- Implemented call-to-action blocks and contact flows optimized for both law firms and individuals.
- Integrated lead generation forms with secure handling of sensitive inquiry details.
Results:
- Delivered a mobile-optimized, SSL-secured platform that clearly communicates ARB’s mission and services.
- Improved visitor engagement with a redesigned navigation structure and educational content.
- Reduced administrative bottlenecks by allowing internal staff to manage page updates and post case news.
- Helped reinforce ARB’s position as the industry leader in locating heirs and facilitating lawful inheritance transfers.
Case Study: Soar Transportation WordPress
Client Overview :: https://www.soartransport.com
Soar Transportation Group is a specialized transportation provider offering multi-modal logistics solutions across North America. Their services include refrigerated and dry van transport, drayage, and specialized bulk freight.
The Challenge
The existing website was outdated and difficult for staff to update. It lacked responsive design, clear navigation, and the ability to support future content growth.
Our Solution
- Develop a modern, responsive website to showcase services and attract clients and drivers.
- Implement a user-friendly CMS for easy content updates.
- Integrate features for carrier onboarding and driver recruitment.
- Built the website on WordPress, leveraging its flexibility and scalability.
- Designed a clean, intuitive interface highlighting key service areas.
- Integrated third-party tools for carrier onboarding and driver applications.
- Ensured mobile responsiveness and optimized site performance.
Results:
- Enhanced online presence with increased user engagement.
- Streamlined recruitment processes through integrated application forms.
- Improved content management efficiency for internal teams.
Case Study: WordPress for Neocate
Client Overview :: https://www.neocate.com
We created an e-commerce–like experience for Neocate in WordPress, designing a clean, intuitive product catalog that helps parents and caregivers quickly find the right medical nutrition products. Although the final checkout is powered externally through Kentico, our work focused on building a seamless discovery and purchase journey within the WordPress framework. Users can easily browse formulas, view product details, and move naturally toward trusted purchase options — all while feeling like they’re shopping within a unified, professional storefront. By bridging content, catalog, and commerce in a medically sensitive environment, we helped Neocate deliver a modern, trustworthy customer experience that supports both education and conversion.
The Challenge
The company needed to provide a seamless e-commerce experience for sensitive product categories, while also offering education and trust-building content for parents and medical professionals alike.
Our Solution
Basebuild collaborated on a site structure that clearly separated consumer content from professional resources, integrated a secure shopping experience, and optimized navigation for conversion-focused pages and product education.
Results:
- Increased consumer engagement and simplified product discovery
- Streamlined checkout experience
- Stronger UX for families and providers alike
Why it matters
Neocate’s mission is rooted in care and trust. We helped translate that mission into a functional, reliable e-commerce experience that balances education with action.
Case Study: Community College WordPress
Client Overview :: https://bladencc.edu/
Bladen Community College needed a clean, modern website to serve students, faculty, and prospective applicants. Their team required a platform that was easy to manage and aligned with accessibility and mobile standards.
The Challenge
The existing website was outdated and difficult for staff to update. It lacked responsive design, clear navigation, and the ability to support future content growth.
Our Solution
We developed a modern WordPress site focused on accessibility, responsive design, and intuitive navigation. Custom content types were added for programs, departments, and announcements. The CMS was configured for non-technical staff to manage easily.
Server and tech stack
- Fully responsive and accessible WordPress website
- Custom templates for academic content
- Improved user experience and internal usability
- Managed AWS cloud environment to support on-demand growth
Why it matters
Educational institutions need a digital presence that’s both functional and inviting. Basebuild delivered a site that supports Bladen’s mission to connect with students and the wider community.
Case Study: Allied Universal Drupal CMS
Client Overview :: https://www.aus.com
AUS (Allied Universal Services) is a large-scale national security firm requiring a modern, scalable, and secure website. They needed to present their wide array of services while maintaining compliance and performance across high-traffic regions.
The Challenge
The previous site architecture lacked scalability and wasn’t optimized for mobile or accessibility. Given the company’s scope and the trust placed in them, the site needed to reflect professionalism, clarity, and security.
Our Solution
Basebuild delivered a robust Drupal implementation built to handle enterprise-level content needs. We created flexible content types and custom components for case studies, services, hiring pages, and region-specific content. Security and performance were prioritized at every level, with optimization for Core Web Vitals and WCAG accessibility compliance.
Server and tech stack
- Hosted on Amazon Web Services (AWS), leveraging AWS’s robust infrastructure for scalability and reliability.
- Built using Drupal, an open-source CMS known for its flexibility and security, which is suitable for enterprise-level websites like Allied Universal’s.
- Employs Cloudflare for content delivery network (CDN) services, enhancing site speed and security by distributing content across global servers.
Results
- Modernized, mobile-optimized Drupal website
- Improved content manageability for internal teams
- Scalable and secure infrastructure ready for national traffic
- Clearer UX and hiring flows to support ongoing talent acquisition
Why it matters
This project illustrates Basebuild’s ability to deliver secure, scalable Web solutions with a high standard of polish. By building with Drupal, we provided AUS with a durable platform to support their growing national presence.
Case Study: HubSpot Membership Data APIs
Client Overview
MMRMA (Michigan Municipal Risk Management Authority) provides coverage and services to local government entities. Their WordPress website included a membership portal that needed to sync user data with HubSpot CRM.
The Challenge
Membership data was siloed between the website and CRM, requiring manual syncing and limiting the effectiveness of communication and reporting workflows.
Our Solution
Basebuild integrated the WordPress membership system with HubSpot using its API. Member profile data now syncs in real time, keeping contact records current and automating onboarding workflows inside HubSpot.
Server and tech stack
- Automated membership syncing with HubSpot
- More targeted and timely communications
- Less reliance on manual data entry and exports
Results
We developed a flexible WordPress foundation tailored to MMRMA’s unique member services, with clean navigation and modular content blocks that make updates easy for internal teams — no dev help required.
- Behind the scenes, we connected WordPress to HubSpot’s CRM using custom API hooks. This enables real-time member data sync, smart form behavior, and marketing automation — all without compromising site performance.
- Built with MMRMA’s members in mind, the site features gated content, intuitive resource access, and CRM-aware forms that ensure the right message reaches the right person at the right time.
Why it matters
This project demonstrates how Basebuild empowers organizations to make better use of their CRM by connecting their WordPress infrastructure directly to their marketing and contact management tools.
URL: https://mmrma.com
Case Study: HubSpot API Integration for Students
Client Overview
Youth For Understanding USA (YFUusa) is a student exchange organization. Their team needed the WordPress website to sync student lead data with their HubSpot CRM for marketing and recruitment purposes.
The Challenge
YFU’s marketing relied on capturing student interest through forms and pages on their WordPress site, but data wasn’t flowing directly into HubSpot, creating manual labor and risk of error.
Our Solution
We integrated the WordPress site with HubSpot’s API to enable real-time data syncing from custom forms and user actions. This eliminated duplicate entry, streamlined automation workflows, and made campaign tracking far more accurate.
Server and tech stack
- The CMS is built on WordPress which allows for flexible content management and customization, which is evident in the site’s dynamic content and user-friendly design.
- Multiple HubSpot API integrations, such as forms and marketing tools. This integration facilitates customer relationship management (CRM) and marketing automation, enhancing user engagement and data collection.
- Utilizes custom themes and plugins, suggesting tailored development to meet specific organizational needs. This customization likely supports unique functionalities and design elements that align with YFU USA’s branding and operational requirements.
Results
- Live integration between WordPress and HubSpot
- Real-time syncing of student data for CRM automation
- Better tracking of form submissions and lead sources
Why it matters
YFU’s mission relies on efficient student outreach and engagement. Our integration helped reduce marketing friction and made campaign results more measurable — a critical improvement for any data-driven nonprofit.
