Business applications and SaaS

Client Overview

The goal here was to deploy smart automation and AI that accelerates veteran-to-career pipelines, increases successful matches, and improves the candidate and employer experience without increasing staff overhead.

Interesting Solutions

1. AI Chatbot for 24/7 Lead Capture & Engagement

Problem: Many potential clients search for legal help after business hours or during high-stress moments, but don’t fill out static contact forms.

Solution:
Deploy a smart, multilingual AI chatbot on the site that:

• Engages visitors instantly with questions like:
  “What immigration help do you need today?”
  
• Captures intent (e.g., green card, naturalization, deportation defense)
  
• Offers basic info, then routes qualified leads to a consultation booking page
  
• Speaks English and Spanish fluently (and optionally more languages)
  

Benefit: Converts passive visitors into warm leads—24/7.

2. Smart Intake Automation

Problem: Staff spend significant time following up with inquiries that may not be a good fit or are missing key details.

Solution:
Implement an AI-powered intake form that:

• Asks dynamic, personalized questions based on user needs
  
• Gathers structured info (e.g., visa status, urgency, deadlines)
  
• Scores and routes leads directly into the firm’s CRM or case management system
  
• Includes built-in flagging for urgent or time-sensitive cases

Benefit: Filters and prioritizes real leads, reducing admin time and speeding up response.

3. Email + SMS Follow-Up Automation

Problem: Many users drop off after filling a form or fail to schedule a call.

Solution:
Create automated follow-up sequences that:

• Remind users to schedule a consult
  
• Offer free immigration checklists or guides
  
• Send “Are you still looking for help?” touchpoints via email or SMS

Benefit: Recaptures leads and improves conversion with minimal staff effort.

4. AI-Powered FAQ Assistant

Problem: Clients often ask the same questions (e.g., “How long does a fiancé visa take?” or “Do I qualify for naturalization?”).

Solution:
Build an AI assistant trained on USCIS guidelines, the firm’s blog posts, and attorney-written answers. It can:

• Answer basic questions with accurate, human-like responses
  
• Guide users toward blog posts or services that fit their case
  
• Optionally offer real-time chat escalation for urgent or complex matters

Benefit: Delivers instant value and reduces phone/email workload for staff.

5. SEO Booster: Blog + AI Content Assistant

Problem: Content is critical for local SEO, but hard to produce consistently.

Solution:
Use an AI writing assistant (with attorney review) to:

• Draft topic ideas based on trending immigration questions
  
• Repurpose FAQs or intake data into SEO-optimized blog posts
  
• Create email newsletter snippets or LinkedIn content
  

Benefit: Increases site traffic and authority without requiring constant writing.

6. Lead Intelligence Dashboard

Problem: The firm may not have full visibility into lead quality or patterns.

Solution:
Use automation to:

• Track what services users ask about most
  
• Visualize traffic sources that convert best
  
• Score lead quality over time (e.g., based on urgency, location, or type of issue)

Benefit: Helps the firm prioritize marketing efforts and understand client demand trends.

7. “Do I Qualify?” Interactive Self-Assessment Tools (with AI Lead Capture)

Problem: Potential clients often don’t know if they’re eligible for immigration relief or benefits and hesitate to reach out without clarity.

Solution:
Create an interactive, AI-powered “Do I Qualify?” tool that guides users through eligibility screening for:

• Naturalization/citizenship
  
• Marriage-based green cards
  
• Extreme hardship waivers
  
• Adjustment of status
  
• DACA or TPS renewals

This tool can:

• Ask step-by-step screening questions
  
• Give a non-binding eligibility result (“You may qualify – let’s talk”)
  
• Offer to schedule a consultation or collect contact info at the end
  

Bonus Ideas …

Immigration Eligibility Checker

Benefit:

• Captures high-intent visitors who are actively researching eligibility
  
• Provides real value before consultation, making clients more likely to convert
  
• Positions the firm as tech-forward, transparent, and helpful
  
• Works 24/7 for domestic and international leads
  

This feature also creates a lead magnet opportunity—you could follow up with a customized report (“5 Steps to Green Card Approval”) or video guide for people who complete the tool.

Multilingual Chatbot Integration:

• Opportunity: Given the firm’s multilingual capabilities (English, Spanish, Hindi, and Turkish), implementing a chatbot that communicates in these languages can enhance user experience.
  
• Implementation: Deploy a chatbot on the website that can answer frequently asked questions, provide information about services, and assist with scheduling consultations in multiple languages.
  
• Benefit: This ensures accessibility for a broader audience and demonstrates the firm’s commitment to serving diverse communities.
  

Personalized Content Recommendations:

• Opportunity: The firm’s extensive blog and resource library can be leveraged to keep visitors engaged.
  
• Implementation: Use AI to analyze visitor behavior and suggest relevant articles or resources based on their interests or the pages they visit.
  
• Benefit: This personalized approach can increase time spent on the site and position the firm as a valuable source of information.
  

Implementation Options

• Website chat widget: Powered by OpenAI API or third-party platforms like Tidio, Intercom, or CustomGPT
  
• Intake forms & automation: Jotform + Zapier/Make, or Typeform + CRM integration
  
• Email/SMS drip tools: Mailchimp, ActiveCampaign, or Twilio
  
• Content automation: Jasper, ChatGPT API, or SurferSEO + human editing

Client Overview

The goal here was to deploy smart automation and AI that accelerates veteran-to-career pipelines, increases successful matches, and improves the candidate and employer experience without increasing staff overhead.

Core Use Cases

A. AI Skills-to-Job Translator Tool

• Converts veteran resumes and MOS codes into civilian job keywords and skills
• Matches veterans with companies actively hiring based on aligned responsibilities
• Can suggest job roles a veteran might be a fit for—even if they haven’t considered them yet

“Your logistics experience as a 92Y aligns well with supply chain coordinator and materials manager roles at FedEx and Lockheed Martin.”

B. Veteran Onboarding Assistant

• Interactive chatbot that guides new candidates through resume upload, skill tagging, and industry preference capture
• Collects key data for CRM (location, security clearance, availability)

C. Employer Inquiry Bot

Sits on the website and answers live questions from hiring managers:

• “Do you have veterans with Java certifications?”
• “What’s your process for candidate screening?”
• Auto-schedules intro calls or demos with sales team

D. Automated Interview Readiness Prep

AI tool that:

• Provides company-specific interview prep (e.g., “What to know before interviewing at Raytheon”)
• Summarizes job descriptions and company culture using GPT
• Suggests tailored talking points for each role

E. Candidate Nurturing Sequences

• Email/text automation that checks in at milestones: post-application, post-interview, 30/60/90 day follow-ups
• Personalizes messages using the veteran’s role and job history

Tech Stack

• OpenAI + Pinecone for resume parsing + conversation memory
• Airtable or HubSpot CRM to track match status and employer pipelines
• Calendly + Zapier for demo scheduling and lead intake
• Custom chatbot via ChatGPT API on homepage

Benefits & Outcomes

• Boosts veteran placement and retention with smarter prep + follow-up
• Translates military experience into real job matches without manual input
• Cuts employer intake time in half
• Makes every candidate feel supported 24/7

Concept Overview

The idea was to create an AI-powered assistant designed to deliver a luxury, white-glove experience for every client. By building a lightweight user profile based on preferences, past services, and upcoming events, the chatbot provides tailored service recommendations—suggesting the perfect hair or makeup look for each occasion. With contextual awareness, stylist memory, and post-service follow-up, the experience feels less like a bot and more like having a personal beauty consultant available 24/7. This intelligent assistant not only simplifies booking but also builds long-term client relationships through personalization, convenience, and style expertise. Applicable to any country.

Personalized Beauty Concierge Chatbot

Purpose: Enhance user engagement by delivering customized beauty service suggestions, simplifying the booking process, and offering instant support.

Key Features

• Tailored Service Recommendations
  
• Seamless Appointment Booking
  
  • Integrate with a scheduling system to allow users to book services directly through the chatbot interface.
    
• 24/7 Customer Support
  
  • Provide instant answers to frequently asked questions regarding services, pricing, and availability, ensuring users receive assistance at any time.
    
• Multilingual Capabilities
  
  • Support multiple languages to cater to a diverse clientele, enhancing accessibility and user satisfaction.
    
• Feedback Collection
  
  • After service completion, prompt users to provide feedback, enabling continuous improvement of services.

Implementation Suggestions

Multilingual Capabilities

• Platform Integration: Embed the chatbot into website and mobile applications for easy access.
  
• Technology Stack: Utilize AI chatbot frameworks like Dialogflow or BotStar, which offer robust natural language processing capabilities and integration options.BotStar
  
• Data Management: Ensure secure handling of user data, adhering to privacy regulations and building user trust.
  
• User Interface Design: Create an intuitive and visually appealing chatbot interface that aligns with the current brand identity.

Hyper-Personalized AI Experience for Users

Step 1: Build a Lightweight Beauty Profile

When a user interacts with the chatbot (either for the first time or as a returning client), the bot can say:

“Hey! I’d love to help you look your best. Mind if I get to know your style and preferences a little first?”

The bot would then gather info such as:

• Hair type & length
  
• Skin tone & skin type
  
• Preferred makeup style (natural, glam, editorial, etc.)
  
• Usual occasions (work events, weddings, date nights)
  
• Favorite colors or tones
  
• Past services they loved (pulled from history or manually added)
  
• Any dislikes or allergies

This builds a micro-profile that persists over time.

Step 2: Context-Aware Suggestions

When they return for a booking or just ask for advice, the chatbot can respond intelligently:

“You’ve got an event Friday night—how about a soft glam look like you booked in March? It suits your skin tone and works great with updos like last time.”

It feels like it remembers them, even if it’s AI.

How It Works Under the Hood:

• Store user preferences in a secure profile (linked to phone/email/login)
  
• Train the chatbot using a decision tree + fine-tuned GPT-like LLM prompts with these inputs
  
• Recommend services based on context (occasion, weather, season) + profile

Step 3: Real-Time Inspiration & Matching

The bot could say:

“Want to try something new for that outdoor wedding? Here are 3 styles that match your profile and current spring trends — swipe to see photos.”

Pull real client images (with permission) or AI-generated mockups tied to the user’s features (this part could come later).

Step 4: Post-Service Follow-up

After a booking:

“How did you like your makeup for the gala? Want me to remember that combo for next time or tweak anything?”

This encourages engagement, personalization, and ongoing refinement.

Bonus …

Use natural language to make the chatbot feel personal:“Tina did your look last time—should I check her availability again?”
“You usually like more volume in your curls—want to keep that?”

Tech Stack

• Laravel + Chatbot Integration: Store user preferences in a lightweight CRM (e.g. Airtable or Firebase), tied to chatbot conversations.
  
• Dialogflow / GPT-4 API: Fine-tuned prompt injection with saved profile variables.

Image carousel: Use front-end chatbot UI to show visuals (e.g., “Lookbook” style layouts).

End Result

Users will feel like:

• They have a stylist who remembers them.
  
• They get smart suggestions instead of starting from scratch.
  
• Their feedback actually improves future appointments.
  

Overview

Our task here was to explore AI-driven solutions for enhancing engagement on the website of a large tomato production company, with a focus on providing value to some key industry audiences—including growers, shippers, distributors, retailers, foodservice operators, and consumers. The goal is to identify practical, lightweight AI integrations that can improve user experience, encourage deeper interaction with their content, and streamline access to information through tools like conversational assistants, personalized content generation, and smart data insights. These ideas will leverage the OpenAI API and be designed to integrate into their existing site infrastructure.

Potential Solutions

We’re exploring AI integrations such as a conversational assistant to help users quickly find recipes, growing tips, and shipping resources; a menu and recipe generator tailored for foodservice operators; and a grower dashboard assistant to summarize reports or surface relevant trends. Other ideas include an “Ask a Tomato Expert” tool for consumers and a story generator that helps growers create sharable bios for marketing. All solutions aim to increase engagement by making the client’s deep content library more interactive, accessible, and personalized. Note: much of this depends on data availability. We could pull from their proprietary data (in different formats, databases, PDFs, articles, online existing web content etc.). We can also pull from the Web – of course the data it would be pulling and the responses received would be more open to potential mistakes when sourcing data from the general public.

1. Conversational Search Assistant

Audience: All (esp. consumers, retailers, foodservice)

Concept: Add a ChatGPT-powered assistant that answers natural-language questions like:

• “What’s the best way to store tomatoes for foodservice?”
• “What tomato varieties are best for fries?”
• “Where can I find approved growers in my region?”

It turns static content into a dynamic Q&A, improving time-on-site and usability.

2. Grower/Shipper Dashboard Insights Bot

Audience: Growers, Shippers, Distributors

Concept: Private login area with an AI assistant that can summarize crop reports, generate planting/harvest reminders, or even analyze basic market trends using uploaded Excel/CSV data.

Example: “Summarize the past 3 months of shipping trends by region.” (Assuming this data is available somewhere).

3. Retail/Foodservice Recipe and Menu Generator

Audience: Retailers, Foodservice Operators

Concept: AI that helps plan seasonal recipes, promotions, or tomato-based menu items using approved content.

• “Suggest a week of tomato side dishes for school cafeterias.”
• “Give me 3 gluten-free tomato recipes with under 10 ingredients.”

Include printable formats and nutrition info.

4. Grower Story Generator

Audience: Consumers, Retailers, Growers

Concept: Let growers submit their info (farm name, methods, location, photo), and an OpenAI script generates a short polished grower bio/story to be featured online or shared on social.

Encourages UGC and strengthens farmer-retailer-consumer connection.

5. “Ask a tomato Expert” Chat

Audience: Consumers

Concept: Embed a ChatGPT-style bot trained on their content to answer home cooks’ and curious users’ questions:

• “Can I freeze mashed tomatoes?”
• “Why are my tomatoes turning green?”

Could optionally escalate tough Qs to a real  team member.

Tech stack

OpenAI API (ChatGPT/GPT-4-turbo)

Used for anything generative: answering questions, generating grower bios, summarizing reports, creating recipes, etc.

Frontend integration

Embedded widgets or custom UI (Vue/WordPress blocks—depending on how the site’s built). You’d pipe user prompts to the API and return the response in real time.

• Optional fine-tuning or RAG (retrieval-augmented generation)
• For domain-specific results (like using only their content), you’d:
  • Embed and vectorize their PDFs, recipes, or grower info using something like Pinecone.
  • Pair that with OpenAI’s API so the model references accurate, internal content.

Hosting Consideration

We will use backend logic— Laravel to:

• Handle API calls securely
• Manage rate limits, logging, and costs
• Possibly gate access (e.g., behind grower logins)

So in short: OpenAI’s API will do the brainwork, while others handles the UI/UX, prompts, hosting logic, and data boundaries.

Client Overview

To implement AI-driven tools that elevate WRESA’s digital offerings, automate support, and personalize educator experiences—allowing the organization to scale its impact while reducing manual work for staff.

Core Use-cases

PD Navigator Chatbot

A smart assistant that helps educators instantly:

• Find relevant workshops by subject, grade, or role (“Show me upcoming PD for middle school math”)
• Register for events directly through a conversational interface
• Get automated calendar invites and reminders

Resource Retrieval Bot

An AI bot trained on WRESA’s PDFs, blog posts, and resource library to answer:

• “Where can I find 3rd grade science pacing guides?”
• “What’s the best workshop for new principals?”
• “Do you have STEM integration materials?”

Grant & Funding Opportunity Finder

An automation tool that:

• Matches users to eligible grants or funding based on district size, need, or project type
• Summarizes application requirements and deadlines
• Sends email alerts when new opportunities arise

District Support Automation

• Ticket-routing bot that detects request type (IT help, scheduling, vendor services, etc.) and routes to the correct team
• Tracks support history per district or school

Workshop Summary Generator

• Auto-transcribe and summarize recordings of past sessions
• Share key takeaways with attendees (or those who missed it)

Workshop Summary Generator

• Auto-transcribe and summarize recordings of past sessions
• Share key takeaways with attendees (or those who missed it)

Driver’s Ed-Specific Enhancements

Student Registration Chatbot

• AI chatbot helps parents and students:
• Check upcoming Driver’s Ed session dates by location
• Determine eligibility and age requirements
• Start the sign-up process and receive automated confirmations

Knowledge Test Prep Assistant

• AI tool simulates quiz practice with real-time feedback using local DMV guidelines
• Can support multiple languages or reading levels
• Tracks student progress and flags areas needing attention

Automated Parent Communication

• Sends reminders for:
• Behind-the-wheel session times
• Permit/license deadlines
• Required forms or payment due dates
• Delivered via email or SMS, powered by automation tools like Twilio or Mailchimp

Instructor & Site Coordination

• Internal dashboard using AI automation to:
• Track instructor availability and match them to upcoming sessions
• Flag scheduling conflicts or low enrollment risks
• Generate class rosters and attendance summaries

Instructor & Site Coordination

• Internal dashboard using AI automation to:
• Track instructor availability and match them to upcoming sessions
• Flag scheduling conflicts or low enrollment risks
• Generate class rosters and attendance summaries

Tech Stack

• ChatGPT API (custom trained on WRESA content)
• Whisper AI for transcribing sessions
• Notion or Airtable as a knowledge base or form handler
• Zapier/Make for Google Calendar + form + email automations
• Tally or Typeform for smarter registration forms
• Twilio or Mailchimp for Driver’s Ed SMS/email alerts

Benefits and Outcomes

• 24/7 intelligent front desk for educators, families, and school staff
• Reduces staff question volume by 40–60%
• Increases workshop and Driver’s Ed session sign-ups through guided workflows
• Minimizes missed communications or paperwork delays for Driver’s Ed
• Empowers WRESA to serve more districts without adding admin overhead

Client Overview

SupportFund is a nationwide fundraising platform built to empower schools, teams, and small organizations to meet critical financial needs through easy, accessible online campaigns. Across the U.S., countless small groups struggle to run effective fundraisers because they lack technical resources, time, or support. SupportFund bridges that gap by providing a simple, intuitive platform where anyone — with or without technical expertise — can quickly launch, manage, and promote a campaign.

Their mission is to remove barriers to fundraising success and give every school and team a fair shot at achieving their goals. When SupportFund approached us, they needed a digital experience that was as accessible and powerful as their vision: a clean, mobile-friendly, user-first site that could streamline donation collection, encourage campaign sharing, and support future growth without overwhelming users.

The Challenge

Deliver a highly accessible, mobile-friendly fundraising experience that supports multiple payment processors and ensures donation trust.

Our Solution

We maintain a full SaaS system using Laravel and Authorize.Net APIs to handle donations, campaign progress bars, recurring contributions, and user management. We also added fraud monitoring scripts and integrations with Meta Pixel and Google Analytics for marketing optimization.

Results

SupportFund has processed thousands of secure donations and helped hundreds of fundraisers launch their first campaign with no friction. The platform supports a growing user base and continues to help causes raise funds efficiently and transparently.

Why it matters

This project highlights how Basebuild helps transform socially driven ideas into scalable, easy-to-use digital platforms. Our ability to integrate secure payment systems and user-friendly design ensures that fundraisers focus on their mission, not tech obstacles.

URL: https://supportfund.com

Client Overview

Client: Home-Water-Works.org

Industry: Environmental Conservation / Water Efficiency

Platform: Drupal, PHP, Java

Services Provided: Custom API Development, Application Logic, Data Reporting System

The Challenge

Home Water Works is a conservation-focused platform that helps households, HOAs, and golf courses estimate and reduce their water usage. The organization needed a smarter way to connect real-world water use data—gathered by in-ground monitoring devices—with their digital ecosystem. Their goal: automate monthly water usage reporting and give users meaningful, actionable insights.

Our Solution

We engineered a custom API integration and backend logic that connected field-level data from physical sensors to the Home Water Works Drupal and (Laravel partially) based platform. There were also some components of Java development involved. Here’s how we broke it down:

API Development and management

Home Water Works installs small hardware devices that measure real-time water use in soil and irrigation systems. These devices transmit data via satellite.

• We developed a custom API to receive and normalize this data
• Handled incoming payloads from a third party software and pushed them into the client’s database
• Designed with resilience and queueing logic to handle inconsistent data syncs

Application Logic and Report Generation

• Once the data landed in the system, we built the logic to analyze usage trends and trigger meaningful reports.
  Custom Drupal module processed the incoming water usage metrics
• Thresholds and benchmarks were set per region, property type, and season
• Monthly reports were auto-generated and emailed to users, including:
  • Total usage
  • Percent change from previous months
  • Suggested water-saving actions based on behavior

Seamless user experience

All backend functionality was wrapped into a clean Drupal-based experience:

• Users could log in to view usage dashboards
• Embedded water calculators and regional conservation tips
• Admin panel allowed staff to monitor device activity and manually resend reports if needed

Results

• 100% reduction in manual report generation tasks for staff
• Reports delivered per month, fully automated
• Real-time data from the field to email/dashboard
• Enhanced user trust and retention through consistent, personalized insights

Why it matters

This integration brought the conservation mission of Home Water Works into the digital age—turning raw environmental data into a practical tool that’s easy for homeowners, city planners, and golf course managers to use. It’s a model for IoT-to-Drupal integration that makes real-world impact.

Client Overview

TrustCo Inc. provides secure, modern financial tools designed specifically for the insurance industry. Their platform offers policyholders and insurance clients access to seamless online account management and financial transaction services — all under the trusted brand of their insurance providers.

By deeply integrating with leading financial APIs and maintaining full regulatory compliance, this client empowers insurance companies to offer banking-level services without building from scratch. Focused on security, ease of use, and scalability, the company bridges the gap between traditional insurance and the demands of today’s digital-first customers.

The Challenge

Creating a seamless and secure experience that could scale while ensuring financial data compliance and encryption across different user roles and access levels.

Our Solution

To modernize this company’s internal operations, we designed and maintained a custom Laravel platform that served as a centralized hub for managing service workflows and policy data. One of the core features was a robust policy dashboard that allowed administrators to view, create, and manage service policies linked to individual clients and locations. This dashboard gave staff granular control over policy rules, technician assignments, and service conditions, all in one streamlined interface. 

We also integrated job scheduling, technician dispatching, and automated notifications to create a cohesive experience across departments. Our development approach ensured scalability, data security, and ongoing alignment with the company’s operational goals. The frontend of this Laravel app is built using Vue 2, with Vuex for state management and Vue Router for client-side navigation.

Results

The Laravel-based system brought immediate clarity and efficiency to daily operations. The policy dashboard became a vital tool, giving staff real-time insights into coverage conditions, policy details, and service eligibility. The improved system reduced errors, increased transparency, and allowed the company to serve more clients without growing overhead. With Basebuild’s ongoing support, the platform continues to evolve alongside the company’s needs, helping the company scale while staying in control of complex service and policy workflows.

Why it matters

This case study illustrates Basebuild’s ability to handle complex financial systems and compliance challenges while delivering a scalable, intuitive SaaS experience for end users. Our secure, API-integrated architecture made this company more agile, robust, and trustworthy.

Site URL

Client Overview

We conceptualized and prototyped an AI-powered dashboard and chatbot interface to manage and present nutritional survey data from 11 countries in various languages and formats. These reports come primarily as PDFs, each with different tabular layouts and units.

The Challenge

Currently, researchers manually extract data, convert it into SI units, and attempt to compare it across reports. This is inefficient, error-prone, and difficult to scale, especially when data is in multiple languages and non-standard formats.

Our Solution

• Use OpenAI to extract tabular data from multilingual PDFs
• Normalize the data into a unified schema with SI units
• Create a researcher-facing dashboard to explore and visualize standardized nutrition data
• Build an AI chatbot interface that enables researchers to ask questions in natural language about the data

Results

• Custom reports delivered, fully automated
• 100% reduction in manual report generation tasks for staff
• Real-time data from the field to the dashboard
• Enhanced user trust and retention through consistent, personalized insights

Key Features

• PDF table parsing engine with multilingual parsing
• Unit harmonization engine to convert values into SI standards
• Searchable data dashboard with filters and export features
• AI chatbot (text-based initially) for direct access to insights from structured data

Target Audience

• Academic researchers (initial use case)
• Potential future expansion to university students, NGOs, and international agencies

Tech Stack

• Python (PDF extraction + data processing)
• OpenAI API for NLP and chatbot functionality
• Laravel frontend with charting and table components
• Planned voice interface for future expansion

Why it matters

This case shows how Basebuild can take fragmented, multilingual datasets and unify them into actionable intelligence. By combining several AI technologies and a thoughtful user interface, we reduce manual labor and open the door for scalable global research collaboration.

Client Overview

​The Marine Genomics project, as detailed in the BMC Genomics article, aimed to create a centralized platform for curating and analyzing Expressed Sequence Tags (ESTs) and microarray data specific to marine organisms. Recognizing the fragmented nature of marine genomic data, the project sought to provide researchers with a unified, accessible repository to facilitate comprehensive studies on marine species’ transcriptomic responses to environmental stresses.

The Challenge

Marine genomic research faced significant hurdles due to the dispersed and inconsistent nature of available data. Researchers lacked a centralized system to store, process, and analyze EST and microarray data, leading to inefficiencies and potential redundancies in research efforts. The absence of standardized tools for data submission, quality control, and analysis further compounded these challenges, hindering collaborative efforts and the advancement of marine genomics.

Our Solution

To address these issues, the Marine Genomics project developed a web-based platform utilizing PHP for the user interface, Apache as the web server, and PostgreSQL for database management. MATLAB was integrated for statistical analyses and computational processes. The platform offered tools for automated sequence trimming, quality control, BLAST searches, and facilitated direct submissions to GenBank. By supporting data from 19 species and enabling contributions from researchers worldwide, the system provided a robust infrastructure for data curation and analysis.

Results

The implementation of the Marine Genomics platform significantly enhanced the efficiency and collaboration within the marine genomics community. Researchers gained access to a centralized repository with integrated analytical tools, streamlining the process of studying marine organisms’ genomic responses to environmental factors. The platform’s success is evidenced by its adoption by researchers across various continents and its role in facilitating the submission of curated data to public databases like GenBank, thereby advancing the field of marine genomics.

Tech Stack

• Frontend/User Interface: PHP
• Web Server: Apache
• Database: PostgreSQL
• Statistical Analysis & Computation: MATLAB
• Bioinformatics Tools: BLAST (for sequence alignment and identification)
• Hosting Environment: Unix-based systems (specifically FreeBSD)
• Data Submission Integration: GenBank submission pipeline

Why it matters

This case demonstrates how Basebuild can support scientific and academic institutions in processing and presenting complex datasets. Our ability to bridge backend data pipelines and interactive front-end tools is key to empowering researchers and developers alike.

URL of Publication

Client Overview

We conceptualized an AI-powered tool that identifies potential sponsors for WhichMat using the Instagram Graph API and AI-driven analytics. This tool is designed to help athletes, influencers, or platform creators discover and connect with sponsors that align with their niche.

The Challenge

Manually researching and contacting sponsors is time-consuming, inconsistent, and doesn’t scale. Many opportunities are missed because of a lack of structured data and outreach efficiency.

Our Solution

The AI tool includes:

• Instagram Graph API search for businesses, influencers, and brands in the BJJ/fitness space
• Filters based on industry, engagement, follower count, hashtags, and prior sponsorship activity
• NLP-based analysis of brand posts, comments, and past collaborations
• A Sponsorship Score to rank likely candidates
• GPT-powered personalized message generation for outreach
• Automated DM/email follow-ups and CRM-style tracking dashboard

Tech Stack

• Instagram Graph API (data access)
• OpenAI API (NLP + GPT)
• Python + Laravel backend (automation, dashboard)
• Custom scripts (workflow automation)

Potential Business Model

• Subscription-based access for athletes and influencers
• Tiered pricing for automated vs. custom outreach services
• Resell white-labeled versions of the tool to tournament brands or gyms

Why it matters

This concept showcases Basebuild’s ability to combine social platform data with AI to solve real business challenges. It demonstrates how automation and intelligent analysis can make sponsorship outreach more targeted, scalable, and efficient.

Client Overview

Custom Laravel System Powers Precision Furniture Logistics—Backed by a Simple WordPress Marketing Site

The Challenge

UniqueDeliveries.com specializes in high-touch, white glove furniture delivery and needed more than just a dispatch tool—they needed a system that could track every piece of furniture from the moment it arrived at their warehouse to the moment it left for a customer’s location.

Prior tools were cobbled together and lacked visibility, consistency, and scalability. They needed a system built specifically for the way they operate.

Robust AWS Infrastructure with CMS Flexibility

We engineered a reliable server environment hosted on AWS and powered by a CMS that balances performance, speed, and customization.

Laravel Business Application: Built for Logistics

We architected and developed a custom Laravel application that powers their warehouse and delivery operations end-to-end:

• Warehouse Intake System: Furniture is scanned in using QR codes at the dock. The system logs details about each piece and assigns it to a zone within the warehouse.
• Visual Storage Mapping: Staff can assign and view where each item is located within the warehouse by section, shelf, or bin—minimizing lost inventory and wasted time.
• Order Fulfillment Pipeline: As delivery orders come in, the system links each piece with its location, staging status, and delivery schedule.
• Multi-Role Access: Warehouse workers, dispatchers, and administrators all get tailored dashboards and tools—no clutter, just what each role needs.
• Change Tracking & Logs: Everything that moves or updates is tracked, timestamped, and traceable—giving management the oversight they never had before.
• Laravel Framework: Forms the foundation for clean, secure, and scalable backend logic.

WordPress CMS: Simple, Flexible, Informative

For the public-facing side, we created a clean, lightweight WordPress site:

• Easy to Update: Staff can manage basic content, team info, and services without needing to call a developer.
• Built for Local SEO: Optimized structure to help UniqueDeliveries show up in search results where it matters.
• Brand Consistent: Reflects their professionalism and care—just like their service.

Results

• Faster warehouse turnaround times thanks to instant intake and retrieval tools.
• Clearer accountability with role-based access and audit logs.
• Fewer lost or misplaced items through warehouse zone mapping and QR scanning.
• Improved client trust with a modern frontend presence.

Why it matters

UniqueDeliveries.com isn’t just another delivery service—they’re a logistics company that understands the value of precision. Their Laravel-based warehouse platform gives them control and visibility at every step, while the WordPress frontend keeps their marketing easy and effective. It’s a modern logistics system built from the ground up to match how they actually work.

URL: https://www.uniquedeliveries.com

Client Overview :: https://my.whichmat.com/

WhichMat.com is a free SaaS platform designed for Brazilian Jiu-Jitsu competitors and coaches. It helps users track their mat assignments and match schedules in real time during tournaments – a pain point that previously required juggling multiple event apps, PDFs, or haphazard text chains.

The Challenge

Jiu-Jitsu events often use proprietary or outdated platforms for managing matches and competitor flow. This created a huge information gap for competitors, coaches, and spectators – especially at high-stakes events with multiple mats and divisions running concurrently.

Our Solution

Basebuild designed and scaled WhichMat as a full SaaS product, capable of:

• Pulling live match assignment data including mat times, locations, fighter details and much more from multiple tournament provider APIs across the globe.
• Normalizing and organizing that data into a clean, fast, mobile-optimized user experience.
• Handling real-time updates so users could follow matches without refreshing.
• Maintaining server performance under heavy traffic (especially during major IBJJF events).
• Offering a platform that is both intuitive for first-timers and powerful enough for elite coaching teams.

What Makes it Work?

• Seamless, custom built API integrations with multiple event platforms across different regions and formats.
• A custom-built Laravel backend that supports thousands of concurrent users.
• A custom-built VueJs based frontend.
• Usage of automation tools to sync mat data with real-time display logic – no manual updates or sync delays.
• Clear, clean front-end that works just as well in the bleachers as it does mat-side.
• Includes Web Push notification nullifying the need to have a Apple/Google phone app (greatly reduce cost and increased speed of development), Email and SMS (Twilio) notifications.

Results

• Over 12,000 registered users and 2,000–3,000 monthly active users and growing.
• Used by top-tier competition teams and solo competitors alike.
• Reliable performance across hundreds of tournament weekends.
• Built-in sponsor functionality for monetization and partner visibility.

Why it matters

This case study shows how Basebuild can take a community pain point, translate it into a purpose-built SaaS, and integrate multiple APIs to create a seamless experience. The automation and syncing logic behind WhichMat is exactly the kind of solution we specialize in – scalable, dependable, and custom-fit.