Case Study: Local and Traditional SEO for a Gym
We optimized the gym’s Google Business Profile, ensured consistent NAP data (Name, Address, Phone), and implemented local schema markup. We also created service and location-specific landing pages targeting keywords like: ‘Jiu-Jitsu in Shreveport’, ‘Kids BJJ classes Shreveport’, and ‘Beginner Jiu-Jitsu near me’. We built and segmented an email list of current students, past inquiries, and trial class participants. Monthly newsletters included upcoming seminars and promotions, technique spotlights, and new student testimonials. We launched a highly targeted set of Facebook campaigns aimed at adults interested in martial arts, fitness, and MMA, and parents of kids ages 6–12 in the Shreveport metro area.
The Challenge
Low Membership Growth Despite Strong Core Community: Archimedes Jiu-Jitsu had a loyal student base but couldn’t grow beyond 10 active members, limiting revenue and energy in classes.
Limited Marketing Budget in a Localized Market: With minimal resources, the gym needed highly cost-effective digital strategies to compete in a small metro area.
Weak Online Visibility in Local Searches: The gym wasn’t ranking for key search terms like “kids BJJ in Shreveport,” making it hard for potential students to find them online.
Lack of Digital Engagement Channels for Retention: Outside of class, there was minimal digital communication or community-building, risking drop-off from casual attendees.
Our Solution
Local SEO Overhaul + Geo-Targeted Landing Pages: We optimized the Google Business Profile, fixed NAP consistency, and added location-specific landing pages with targeted search phrases.
Segmented Email Marketing Program: Built an email list and delivered monthly newsletters featuring class updates, student spotlights, and offers to re-engage lapsed leads.
Targeted Facebook Ad Campaigns: Ran low-budget but highly focused ads targeting parents and adults interested in martial arts within the Shreveport metro.
Created a Private WhatsApp Community Group: Launched a student group chat to share updates, celebrate wins, and keep drop-ins and new leads connected with the gym community.
Tech Stack:
Results
300%+ Growth in Active Members: The gym grew beyond its stagnant core, welcoming consistent new sign-ups each month from organic and paid channels.
Top 3 Local Rankings for Key Searches: Now ranks at the top of Google Maps and search results for high-intent terms like “kids BJJ Shreveport” and “beginner Jiu-Jitsu near me.”
Improved Engagement & Retention Through Messaging: The WhatsApp group fostered camaraderie, kept members accountable, and helped convert trial attendees into long-term students.
Steady Flow of Leads via Facebook and Email: Over 100 leads were generated from Facebook ads, and the email newsletter maintained strong open and conversion rates.