Q3 2025: AI Browsers Hit the Stage but what’s their value?
In Q3, the AI browser wars heated up. OpenAI’s plans for a chat‑centric web browser built on Chromium sent shockwaves through the ecosystem, promising to integrate search, agent behavior, and browsing into a single AI interface. Perplexity also launched Comet, a Chromium‑based browser with built‑in AI summarization and workspace tools. For developers, this raises the stakes: websites may need to support new AI‑browser protocols, richer interaction metadata, and a shift away from traditional navigation as users begin talking at sites instead of clicking.
In Q3, the AI browser wars heated up. OpenAI’s plans for a chat‑centric web browser built on Chromium sent shockwaves through the ecosystem, promising to integrate search, agent behavior, and browsing into a single AI interface. Perplexity also launched Comet, a Chromium‑based browser with built‑in AI summarization and workspace tools. For developers, this raises the stakes: websites may need to support new AI‑browser protocols, richer interaction metadata, and a shift away from traditional navigation as users begin talking at sites instead of clicking.
What This Means for Your Clients:
The way people interact with websites is about to change—again. Clients need sites that not only load fast but are semantically rich and optimized for AI agents. Branding agencies can stay ahead by offering AI‑aware user experiences and metadata upgrades. Basebuild can help make your client websites future‑ready by integrating machine-readable structures and preparing for voice/AI-first browsing patterns.
If you’re looking to learn more please feel free to reach out to Dave and say hi or check out our case studies for some examples of our work.