Case Study: Shopify for Lance Armstrong’s WEDU
When Lance Armstrong’s team approached us with the WEDŪ brand, they weren’t just looking to sell t-shirts and hats — they wanted an eCommerce experience that echoed the grit, performance, and identity of the endurance athletes they serve. WEDŪ is more than a brand; it’s a movement. Our job was to translate that energy into optimization for a Shopify storefront that could handle bold product drops, cleanly scale with demand, and reflect the personality of the community behind it.
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The Challenge
WEDŪ needed an online store that could keep pace with its growing brand — a mix of lifestyle apparel, limited drops, endurance gear, and podcast merch.
Brand Story Needed a Strong Digital Voice: The WEDŪ brand carries a distinct identity rooted in grit, athleticism, and community. Their previous Shopify setup lacked the visual storytelling and lifestyle-driven feel that could fully convey that personality online.
High-Traffic Product Drops Created Pressure Points WEDŪ’s limited-edition merch drops often drove sudden spikes in traffic and orders, exposing weaknesses in store responsiveness, inventory coordination, and the overall shopping experience.
Our Solution
Design a sleek, mobile-optimized theme built around WEDŪ’s bold visuals, with flexible product page layouts and lifestyle imagery baked in. Designed for both drop-style launches and evergreen product lines.
Shopify’s robust inventory tools were configured for easy product drops, integrated with real-time shipping calculators and automated order handling — allowing the WEDŪ team to focus on the brand, not fulfillment headaches.
We enhanced the storefront with conversion-boosting tools: Shopify Bundles and Stripe for streamlined checkout. Each tool was selected to support repeat buyers and community-driven brand loyalty.
Tech Stack:
Results
Faster load times compared to the previous store setup.
Smooth multi-product launches with real-time inventory sync.
Improved abandoned cart recovery and 25% lift in email-driven conversions.
A storefront that fully represents the high-performance ethos of the WEDŪ brand.