Case Study: Shopify for an NBA Player
Bitter Truth Coffee is a Shopify-based coffee brand launched by NBA player Corey Kispert, built around premium coffee, strong brand identity, and a content-driven lifestyle message. The site combines e-commerce, storytelling, subscription capture, blog content, wholesale inquiry, and branded community engagement into a single customer experience. It serves not just as an online store, but as a branded digital hub where customers can discover the company’s products, connect with the story behind the brand, follow its content, and engage more deeply with the broader community and promotional experiences tied to it. Here’s Corey’s site: https://bittertruthcoffee.com
The Challenge
The challenge was to build more than a typical Shopify storefront.
Bitter Truth Coffee needed a site that could support a polished direct-to-consumer coffee brand while also reflecting the founder’s public profile, philosophy, and audience.
The experience needed to balance product sales, email capture, content, and wholesale interest, while also making room for creative promotional mechanics tied to live NBA performance.
Our Solution
A custom Shopify storefront built to support product sales, brand storytelling, subscriptions, and blog-driven engagement.
A flexible content structure for brand messaging, founder story, blog/news content, and wholesale inquiries.
A custom API-driven scraper and rewards logic tied to live player performance.
A promotional system that calculates subscriber rewards whenever Corey Kispert hits a 3-pointer.
Tech Stack:
Results
Launched a polished Shopify presence for a coffee brand backed by an active NBA player.
Created a foundation for product sales, subscriber growth, blog publishing, and wholesale outreach.
Introduced a custom performance-based rewards concept that differentiates the brand from standard coffee subscription models.
Connected fan interest, brand identity, and e-commerce in a way that gives the business a more memorable and ownable hook.