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Tr.im is a pretty neat and simple little URL shortener in that it has a nice simple look and feel about it. You can quickly and easily sign up for a free account, choose your own short URL (assuming it’s not taken) and instantly start tracking some basic analytics. A nice simple little tool to make tracking link activity, especially for the smaller shops that perhaps do some social marketing etc. but don’t care too much about anything too heavy stats wise. Give it a look here.