Case Study: Shopify for Teton E-Commerce
Teton Sports is a leading outdoor gear brand specializing in sleeping bags, backpacks, tents, and adventure-ready accessories. Their site needed to match the rugged reliability of their gear with a seamless, conversion-friendly digital storefront. Teton Sports had strong brand recognition but was losing customers to cart abandonment and clunky navigation. They needed a performance-tuned Shopify experience with better mobile UX and tighter integration across fulfillment and marketing.
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The Challenge
High Cart Abandonment Rates: Despite strong product appeal, many shoppers dropped off before completing their purchases due to friction in the checkout flow.
Clunky Navigation Across Devices: Product discovery was hindered by a disorganized menu structure and confusing category pages—especially on mobile, where most traffic originated.
Disconnected Marketing and Fulfillment Tools: Key systems like email marketing and inventory management weren’t fully integrated, creating inefficiencies and missed automation opportunities.
Poor Mobile Performance and Load Speeds: Slow page loads and unoptimized mobile layouts hurt user experience and impacted conversion rates, especially during high-traffic periods.
Our Solution
Streamlined Checkout Experience: We reworked cart and checkout flows to reduce steps, improve clarity, and minimize friction for both new and returning customers.
Optimized Mobile UX and Navigation: Refined mobile product pages, menus, and filters to help users browse, compare, and purchase gear easily from any device.
Integrated Fulfillment and Email Marketing: Connected Shopify with Klaviyo for automated email campaigns and ensured fulfillment systems synced cleanly with site inventory.
Performance Enhancements for Scalability: Tuned the site for faster load times, optimized assets, and prepared the infrastructure to handle seasonal sales spikes without lag.
Tech Stack:
Results
Increased Mobile Conversion Rates A smoother mobile shopping experience directly led to more completed purchases and fewer drop-offs during checkout.
Faster Site Load Times: Shoppers now enjoy snappier navigation and quicker access to product details, improving both engagement and satisfaction.
Higher Operational Efficiency: Automations between marketing and fulfillment tools saved time and reduced errors in customer communication and order handling.
Platform Ready for Growth: With improved speed, UX, and backend integration, the site is now well-positioned to handle large traffic surges and product launches with ease.