Case Study: WordPress for Neocate.com
We created an e-commerce–like experience for Neocate, designing a clean, intuitive product catalog that helps parents and caregivers quickly find the right medical nutrition products. Although the final checkout is powered externally through Kentico, our work focused on building a seamless discovery and purchase journey within the WordPress framework. Users can easily browse formulas, view product details, and move naturally toward trusted purchase options — all while feeling like they’re shopping within a unified, professional storefront. By bridging content, catalog, and commerce in a medically sensitive environment, we helped Neocate deliver a modern, trustworthy customer experience that supports both education and conversion.
The Challenge
Balancing Commerce with Medical Sensitivity: Neocate needed a storefront that felt like e-commerce but still maintained the tone and trustworthiness expected in a healthcare setting.
Complex Audience Needs: The site had to serve two distinct user types—parents/caregivers looking for guidance and professionals needing clinical information—without overwhelming either group.
Fragmented Purchase Flow: Although checkout occurred externally via Kentico, users still needed to feel like they were shopping within a single, seamless experience.
Difficult Product Discovery: With multiple specialized formulas, the old site lacked intuitive navigation or filtering, making it harder for families to quickly identify the right products.
Our Solution
Built a Unified, WordPress-Based Shopping Experience: We created a clean, modern product catalog that mimicked e-commerce flows while staying within the WordPress ecosystem.
Clear Separation of Consumer and Clinical Content: The site structure was reworked to provide tailored pathways for caregivers and medical professionals, reducing confusion and content overlap.
Smooth Transition to External Checkout: Although final purchases happen off-site, we designed the flow to feel uninterrupted, keeping users confident and informed throughout the handoff.
Optimized Navigation and Product Pages: We introduced structured product detail pages, visual cues, and simplified menus to help users discover products faster and with less friction.
Tech Stack:
Results
Streamlined Checkout Experience: Despite the handoff to Kentico, users perceive the entire shopping journey as cohesive and trustworthy.
Improved UX for All Audiences: Both medical professionals and parents now benefit from a more intuitive, audience-aware site structure that respects their unique needs.
Increased Consumer Engagement: Families and caregivers now spend more time exploring the site thanks to clearer product paths and better-organized content.
Simplified Product Discovery: Users can quickly locate relevant formulas, read important details, and make informed decisions without unnecessary clicks.