5 Digital Marketing tools that work

Client Overview

Client: Archimedes Jiu-Jitsu Academy

Location: Shreveport, Louisiana

Services Provided: Local SEO, Email Marketing, Facebook Ads, WhatsApp Group Management, Social Media

The Challenge

Archimedes Jiu-Jitsu was a small gym with a loyal core of students but struggled to grow beyond 10 consistent members. With a limited budget and highly localized audience, they needed a lean digital strategy that could attract new students and keep the existing community engaged.

Our Solution

Local and Traditional SEO

We optimized the gym’s Google Business Profile, ensured consistent NAP data (Name, Address, Phone), and implemented local schema markup. We also created service and location-specific landing pages targeting keywords like: ‘Jiu-Jitsu in Shreveport’, ‘Kids BJJ classes Shreveport’, and ‘Beginner Jiu-Jitsu near me’.

Results:

• 4x increase in local map impressions within 90 days
• Top 3 rankings for several key search phrases

Email Marketing

We built and segmented an email list of current students, past inquiries, and trial class participants. Monthly newsletters included upcoming seminars and promotions, technique spotlights, and new student testimonials.

Results:

• Average open rate: 35%
• Conversion rate from newsletter to paid membership: 5%

Facebook ads

We launched a highly targeted set of Facebook campaigns aimed at adults interested in martial arts, fitness, and MMA, and parents of kids ages 6–12 in the Shreveport metro area.

Results:

• ~100+ leads generated over 6 months

WhatsApp Community Group

To deepen engagement, we set up a private WhatsApp group for students, instructors, and prospective members. It became a place to ask technique questions, a support thread for upcoming competitions, and a tool for quick class schedule updates.

Impact:

• Increased retention by fostering accountability
• Helped convert drop-ins to members through ongoing casual contact

Social Media (Instagram & Facebook)

We maintained a consistent but simple posting schedule with class photos, short reels, member milestones, and behind-the-scenes culture.

Results:

• Instagram engagement
• Facebook reach increase

Results

Thanks to this holistic, community-centered approach, Archimedes Jiu-Jitsu:

• Increased active members by over 300%
• Improved online visibility in a competitive martial arts market
• Built a sense of camaraderie and connection through digital channels
• Tools Used: Meta Ads Manager, Google Business Profile, WhatsApp, BASE mailing, WordPress SEO plugins

Client Overview

Industry: Sports Tech / Brazilian Jiu-Jitsu

Services Provided: Email Marketing, Instagram Management, Meta Ads, Podcast Production & Promotion

WhichMat.com is a SaaS platform built for Brazilian Jiu-Jitsu competitors and coaches, helping them track match times and mat locations across tournaments. With a solid user base of 13,000+ and a growing reputation in the grappling community, WhichMat needed marketing support to raise awareness, increase usage, and build deeper loyalty among athletes and coaches—without alienating its grassroots vibe.

The Challenge

WhichMat.com had a loyal but niche user base, and organic growth was steady but limited.
The challenge was to rapidly reach new competitors and coaches, increase registrations, and cement WhichMat.com as the go-to resource for tournament day logistics — without massive marketing spend.

Our Solution

Ads marketing

We developed a targeted advertising strategy across Facebook and Instagram, focusing on:

• Laser-focused audience targeting: Ads were aimed at people actively interested in Brazilian Jiu-Jitsu, grappling tournaments, and youth sports.
• Event-driven campaigns: Timed ads around major BJJ tournaments (NAGA, IBJJF, Grappling Industries, etc.) to capitalize on competitor urgency.
• Mobile-first creatives: Built simple, bold, mobile-optimized ad designs and videos showing how fast and easy WhichMat.com is to use on competition day.
• Clear CTA (Call to Action): “Track Your Matches Now” — pushing users straight into signing up and saving their mats.

Instagram Engagement

• We leaned into community-building content with a light, consistent IG presence. Our strategy focused on highlighting user-generated content, promoting upcoming events, and celebrating real user moments.
• Impact:
  • 3x growth in followers
  • Strong engagement from BJJ athletes tagging WhichMat in tournament posts
  • Brand awareness spike during IBJJF and local events

Facebook Ads

• We ran performance-tested campaigns tied to major tournament weekends and audience lookalikes built from email and site traffic.
• Results:
  • $2.22 average cost per lead
  • Lift in weekend signups on major comp days
  • Thousands of impressions from highly targeted BJJ competitors

The WhichMat Podcast

• To humanize the brand and bring value beyond the app, we launched a podcast featuring BJJ competitors, coaches, and community voices.
• Results:
  • 200 active listeners per episode within the first 6 month
  • Shared widely by guests and their teams
  • Reinforced WhichMat’s image as “for the community, by the community”

Results

• 300% growth in new user signups during major tournament weekends.
• Over 2,000 additional active users added within the first 6 months of advertising.
• 50% reduction in cost-per-acquisition (CPA) after initial optimization rounds.
• Increased engagement: Stronger direct traffic and organic sharing after ad exposure — users recommending WhichMat by word of mouth after seeing it.
• Sponsorship impact: Higher traffic helped justify and grow sponsor relationships on the platform.

Key takeaways:

• Hyper-targeted ads outperformed broader interest ads by over 70%.
• Simple mobile visuals + urgent messaging (“Organize, track, share!”) converted far better than general branding ads.
• Timing ads around tournaments created natural user urgency and lowered ad costs.

With smart, budget-conscious digital marketing and a strong sense of audience authenticity, WhichMat strengthened its position in the Jiu-Jitsu scene as the go-to mat tracking tool. This helped:

• Drive user retention through community connection
• Attract sponsors and increase visibility
• Expand the brand beyond a utility into a voice in the sport

Platforms Used: BASE, Meta Ads Manager, Instagram, Spotify/Apple Podcasts

Client Overview

Capiness, a bold new artist working with recycled medical vial caps, faced a unique marketing challenge: how to position and promote a medium that’s unfamiliar, highly niche, and easily misunderstood. While the work is visually stunning and rich with deeper commentary on health, waste, and renewal, potential buyers—particularly interior designers and collectors—needed context to appreciate its significance.

The Challenge

Traditional art marketing strategies fell flat, and early outreach struggled to connect with an audience that could value both the aesthetic and the story behind the materials. The challenge was to build awareness, credibility, and curiosity around a medium that doesn’t fit neatly into conventional categories.

Our Solution

Social Media Marketing (Instagram, Facebook, LinkedIn, Pinterest)

We built a tailored, platform-specific strategy:

• Instagram: Focused on visual storytelling with bite-sized prompts, daily reminders, and serene imagery designed for saves and shares.
• Facebook: Repurposed IG content with added long-form captions for a slower-paced, thoughtful audience.
• LinkedIn: Positioned Capiness as a thought leader in mental wellness with professional tone posts, founder storytelling, and work-life journaling tips.
• Pinterest: Created keyword-rich pins tied to journaling prompts, self-care routines, and seasonal mental health themes.

Results:

• 2x increase in follower count across IG within 4 months
• Pinterest impressions increased by 4.5x due to optimized pin designs and hashtags
• 25+ inbound DMs per month from Instagram asking about journals, workshops, or personal growth

Journal Article Submissions (Thought Leadership)

To elevate Capiness beyond just product marketing, we submitted and ghostwrote original articles for:

• Wellness blogs and self-development publications
• Psychology and lifestyle journals
• Guest posts on platforms like Medium and LinkedIn Articles

These pieces:

• Positioned the brand as an authority on emotional well-being and daily practice
• Created SEO-friendly backlinks for long-term organic discovery
• Generated new traffic streams from niche mental health communities

The WhichMat Podcast

• To humanize the brand and bring value beyond the app, we launched a podcast featuring BJJ competitors, coaches, and community voices.
• Results:
  • 1,000+ downloads within the first 5 episodes
  • Shared widely by guests and their teams
  • Reinforced WhichMat’s image as “for the community, by the community”

Results

By combining strong visuals, meaningful content, and multi-channel engagement, we helped Capiness transition from a beautiful but hidden gem into a wellness brand with presence, trust, and momentum.

• Significant organic growth on Instagram and Pinterest
• Email leads converted to loyal, repeat customers
• Journal content featured across respected wellness blogs

Client Overview

Client: Western Region Education Service Alliance (WRESA.org)

Industry: K–12 Education / Educator Training

Services Provided: Email Marketing, On-Site Email Collection via Smart Popups

The Challenge

WRESA, a respected provider of professional development for educators across Western North Carolina, had a valuable content-rich website but lacked a robust system for turning that traffic into engaged subscribers. Despite high page views on blog posts, workshops, and resource pages, email list growth was stagnant—and many visitors left without taking action.

Our Solution

Smart Emails Pop-ups Based on User Behavior

• Instead of throwing popups at every visitor, we built intent-based modals that triggered only when users showed real engagement.
• Popups appeared only after 30+ seconds on key content pages, such as articles, workshop details, or resource downloads
• Messaging offered free educator tools, workshop updates, or PD resources in exchange for an email
• Forms were optimized for mobile, where a significant portion of WRESA’s traffic originated

Performance Highlights:

• 312% increase in email signups in the first 60 days
• Bounce rate remained stable due to non-intrusive popup timing
• Highly qualified leads who were already interested in WRESA’s services

Email Marketing for Educators

• We built a clean, segmented email system to nurture leads and support ongoing engagement:
• Workshop Announcements tailored by topic (e.g., Literacy, STEM, Leadership)
• Monthly Digest Emails summarizing new content, upcoming events, and success stories
• Follow-up Automation for users who signed up via popups, guiding them to relevant resources

Performance Highlights:

• 47% average open rate
• 13% click-through rate
• Email became the #1 driver of workshop signups, outperforming Facebook and organic traffic

Results

By pairing subtle but strategic email collection tactics with educator-specific email content, WRESA transformed casual website visitors into a community of ongoing learners and workshop participants.

The result? More leads. Better engagement. And deeper relationships with the educators they serve.