Ecommerce development and support

Client Overview

Dwarven Forge crafts premium, hand-sculpted modular terrain for tabletop gamers, earning a strong reputation among Dungeons & Dragons players, roleplaying enthusiasts, and collectors worldwide. Their website had to deliver a seamless fusion of rich, immersive storytelling and robust, high-performance e-commerce — capturing the spirit of adventure while powering serious sales.

The Challenge

A large product catalog with variants, Kickstarter-backed launches, and a very loyal community required a custom-built Shopify site that didn’t break under pressure—while still feeling magical.

Our Solution

Basebuild engineered a flexible Shopify setup that handled back-in-stock logic, pre-orders, and complex bundles. We also configured and supported multiple important product shipment campaigns that required custom scripts development.

Results:

• 99.9% uptime during major launch events
• Community-friendly UX that doesn’t sacrifice conversion
  

Why it matters

Dwarven Forge’s customers don’t just buy—they quest. We made sure the buying experience was just as epic as the adventures their terrain inspires.

URL: https://dwarvenforge.com

Client Overview

We created an e-commerce–like experience for Neocate, designing a clean, intuitive product catalog that helps parents and caregivers quickly find the right medical nutrition products. Although the final checkout is powered externally through Kentico, our work focused on building a seamless discovery and purchase journey within the WordPress framework. Users can easily browse formulas, view product details, and move naturally toward trusted purchase options — all while feeling like they’re shopping within a unified, professional storefront. By bridging content, catalog, and commerce in a medically sensitive environment, we helped Neocate deliver a modern, trustworthy customer experience that supports both education and conversion.

The Challenge

The company needed to provide a seamless e-commerce experience for sensitive product categories, while also offering education and trust-building content for parents and medical professionals alike.

Our Solution

Basebuild collaborated on a site structure that clearly separated consumer content from professional resources, integrated a secure shopping experience, and optimized navigation for conversion-focused pages and product education.

Results:

• Increased consumer engagement and simplified product discovery
• Streamlined checkout experience
• Stronger UX for families and providers alike

Why it matters

Neocate’s mission is rooted in care and trust. We helped translate that mission into a functional, reliable e-commerce experience that balances education with action.

Address: https://www.neocate.com

Client Overview

When Lance Armstrong’s team approached us with the WEDŪ brand, they weren’t just looking to sell t-shirts and hats — they wanted an eCommerce experience that echoed the grit, performance, and identity of the endurance athletes they serve. WEDŪ is more than a brand; it’s a movement. Our job was to translate that energy into optimization for a Shopify storefront that could handle bold product drops, cleanly scale with demand, and reflect the personality of the community behind it.

The Challenge

WEDŪ needed an online store that could keep pace with its growing brand — a mix of lifestyle apparel, limited drops, endurance gear, and podcast merch. The eCommerce experience had to reflect the brand’s bold identity while handling everything from flash sales to international shipping.

Our Solution

We maintained and optimized a themed Shopify store designed for clarity, speed, and conversion:

• A sleek, mobile-optimized theme built around WEDŪ’s bold visuals, with flexible product page layouts and lifestyle imagery baked in. Designed for both drop-style launches and evergreen product lines.
• Shopify’s robust inventory tools were configured for easy product drops, integrated with real-time shipping calculators and automated order handling — allowing the WEDŪ team to focus on the brand, not fulfillment headaches.
• We enhanced the storefront with conversion-boosting tools: Shopify Bundles and Stripe for streamlined checkout. Each tool was selected to support repeat buyers and community-driven brand loyalty.

Results:

• Faster load times compared to the previous store setup
  
• Smooth multi-product launches with real-time inventory sync
  
• Improved abandoned cart recovery and 25% lift in email-driven conversions
  
• A storefront that fully represents the high-performance ethos of the WEDŪ brand

Why it matters

For brands like WEDŪ, eCommerce isn’t just a sales channel — it’s a direct extension of identity. By building a Shopify store that performs with speed, clarity, and grit, we helped transform a lifestyle brand into a scalable retail experience that fuels community, loyalty, and growth.

URL: https://wedu.team

Client Overview

Teton Sports is a leading outdoor gear brand specializing in sleeping bags, backpacks, tents, and adventure-ready accessories. Their site needed to match the rugged reliability of their gear with a seamless, conversion-friendly digital storefront.

The Challenge

Teton Sports had strong brand recognition but was losing customers to cart abandonment and clunky navigation. They needed a performance-tuned Shopify experience with better mobile UX and tighter integration across fulfillment and marketing.

Our Solution

Basebuild delivered a complete UX overhaul of certain elements, optimized product and category pages for mobile shoppers, and integrated the site with inventory, shipping, and Klaviyo for email automation.

Results:

• Increase in mobile conversion rate
• Faster load times and streamlined cart experience
• Scalable infrastructure for high-volume sales spikes

Why it matters

Teton gear is built for the backcountry—we built a site that’s built for growth. Simple, strong, and ready for anything.

Address: https://tetongear.com